December 31, 2019 Atis

Many fashion retailers define their strategy starting from their value proposition and key positioning levers (assortment, price, experience, speed, channels…) to differentiate themselves from competition. It´s part of their DNA but also define their purpose and business model. The segmentation of fashion brands is illustrated on a pyramid where the more expensive brands are on the top. High price corresponds to high-quality fabrics, made-to-measure garments, exclusive customer service, and other attributes mentioned in previous posts such as Segmentation in Fashion or, in sportswear, Sports and Fashion in the Ironman era. The Fashion Pyramid The Fashion Pyramid corresponds to Maslow´s pyramid…

December 31, 2019 Atis

Home / Knowledge / Article / Apparel/Fashion / The History of Fashion Design What Is Fashion Design? Fashion design is a form of art dedicated to the creation of clothing and other lifestyle accessories. Modern fashion design is divided into two basic categories: haute couture and ready-to-wear. The haute couture collection is dedicated to certain customers and is custom sized to fit these customers exactly. In order to qualify as an haute couture house, a designer has to be part of the Syndical Chamber for Haute Couture and show a new collection twice a year presenting a minimum of 35…

December 31, 2019 Atis

2019 will certainly be an exciting year for graphic design. The revival of old visual trends, emergence of new tools, and development of Augmented Reality (AR) and Artificial Intelligence (AI) are shaking the creative industry to its core. And, if there’s one thing design history has taught us, it’s this: innovation thrives when things are shaken. We are witnessing a true democratization of graphic design. On one hand, you have increasingly accessible tools that empower everyone to create compelling visuals. In making it possible for individuals to create simple, clear graphics, tools like PicMonkey and Canva are giving the larger…

December 31, 2019 Atis

menu search Ideas Explore the world’s #1 largest database of ideas and innovations, with over 400,000 inspiring examples. Insights Uncover major shifts and emerging opportunities with our exclusive PRO research. Trend Reports Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights. Newsletter Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights. Books Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos. Dashboard Get special access to premium content, topic tracking and customizable tools through…

December 31, 2019 Atis

Unique print, strong message, limited quantity — for a number of fashion giants it has almost become a tradition to invite independent artists for creating powerful and limited designs. Do you also spend many sleepless nights to find some exclusives artistic clothes? No more need, here is a close-up of the last trendiest collaborations of illustrators and fashion brands. Mathilde Cabanas x Birchbox Bisou kit Birchbox, a French American brand of the personalized monthly box, enjoys collaborating with top European and American brands to pamper its customers. Last February it has launched a capsule collection with the “kiss queen” Mathilde…

December 31, 2019 Atis

TRENDS Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development. Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development. ALL Theme & Color Pattern Material Craft Silhouette Design Development Filters: Season Theme Item Category Style 2019-12-28 51839 Splendid Red — Theme Color Trend for Women’s Formal Dress In the world of color, red is the oldest color of great research value. In the world of fashion, red has always been…

December 31, 2019 Atis

Art and fashion, intrinsically linked and more so than ever. From clothing design to catwalk show art direction, major labels to boutique houses, the word of fashion is falling over itself to involve important names from a diverse range of the visual arts. It’s hardy surprising — after all what is fashion if not wearable art — and these collaborations between the disciplines are certainly mutually beneficial. Fashion, often unfairly judged as one of the more frivolous applied arts, gains serious cachet by association, while the artist reaches a wider, more populist audience. Just as art and fashion so regularly…

December 31, 2019 Atis

By Miriam Harris | on January 18, 2018 2017 may have been the year of adopting new visual trends – greenery, authenticity, Hygge for example – but our increased desire to seek solitude, worlds that are not our own and realism are all part of what’s expected in design, photography, fashion and homeware trends in 2018. And a heads up – shades of purple are in. Move over Millennial Pink. Last year we were a society with a deep need to return to life in its simplest, organic forms after the shock of fake news, Brexit and Trump. This was…

December 31, 2019 Atis

By Miriam Harris | on January 03, 2017 Discover 2017’s most important trends across in the creative discipline you work in – and in other areas that you should look to for inspiration – in our in-depth guide. 2016 was an unforgettable political year. Brexit, Trump’s election and fake news circulating on Facebook have sparked doubt with democracy. A digital world adoring of augmented reality and social media has propelled a wariness of what is truth. 2017 will see a desire to counteract uncertainty with authenticity, raw humanity, craftsmanship and simplicity and this will be evident within visual design trends….